SELECT 
  SQL_CALC_FOUND_ROWS products.product_id, 
  IF(
    shared_descr.product_id IS NOT NULL, 
    shared_descr.product, descr1.product
  ) as product 
FROM 
  cscart_products as products 
  LEFT JOIN cscart_product_descriptions as descr1 ON descr1.product_id = products.product_id 
  AND descr1.lang_code = 'en' 
  LEFT JOIN cscart_product_prices as prices ON prices.product_id = products.product_id 
  AND prices.lower_limit = 1 
  INNER JOIN cscart_products_categories as products_categories ON products_categories.product_id = products.product_id 
  INNER JOIN cscart_categories ON cscart_categories.category_id = products_categories.category_id 
  AND (
    cscart_categories.usergroup_ids = '' 
    OR FIND_IN_SET(
      0, cscart_categories.usergroup_ids
    ) 
    OR FIND_IN_SET(
      1, cscart_categories.usergroup_ids
    )
  ) 
  AND cscart_categories.status IN ('A', 'H') 
  LEFT JOIN cscart_ult_product_descriptions shared_descr ON shared_descr.product_id = products.product_id 
  AND shared_descr.company_id = 1 
  AND shared_descr.lang_code = 'en' 
  LEFT JOIN cscart_product_popularity as popularity ON popularity.product_id = products.product_id 
WHERE 
  1 
  AND cscart_categories.category_id IN (1889) 
  AND cscart_categories.company_id = 1 
  AND (
    products.usergroup_ids = '' 
    OR FIND_IN_SET(0, products.usergroup_ids) 
    OR FIND_IN_SET(1, products.usergroup_ids)
  ) 
  AND products.status IN ('A') 
  AND prices.usergroup_id IN (0, 0, 1) 
GROUP BY 
  products.product_id 
ORDER BY 
  popularity.total desc, 
  product_id ASC 
LIMIT 
  72, 24

Query time 0.00203

JSON explain

{
  "query_block": {
    "select_id": 1,
    "filesort": {
      "sort_key": "popularity.total desc, products.product_id",
      "temporary_table": {
        "table": {
          "table_name": "shared_descr",
          "access_type": "system",
          "possible_keys": ["PRIMARY", "product_id", "company_id"],
          "rows": 0,
          "filtered": 0,
          "const_row_not_found": true
        },
        "table": {
          "table_name": "cscart_categories",
          "access_type": "const",
          "possible_keys": ["PRIMARY", "c_status", "p_category_id"],
          "key": "PRIMARY",
          "key_length": "3",
          "used_key_parts": ["category_id"],
          "ref": ["const"],
          "rows": 1,
          "filtered": 100
        },
        "table": {
          "table_name": "products_categories",
          "access_type": "ref",
          "possible_keys": ["PRIMARY", "pt"],
          "key": "PRIMARY",
          "key_length": "3",
          "used_key_parts": ["category_id"],
          "ref": ["const"],
          "rows": 149,
          "filtered": 100,
          "attached_condition": "products_categories.category_id <=> 1889",
          "using_index": true
        },
        "table": {
          "table_name": "products",
          "access_type": "eq_ref",
          "possible_keys": ["PRIMARY", "status"],
          "key": "PRIMARY",
          "key_length": "3",
          "used_key_parts": ["product_id"],
          "ref": ["cscart_migrate.products_categories.product_id"],
          "rows": 1,
          "filtered": 45.76065063,
          "attached_condition": "(products.usergroup_ids = '' or find_in_set(0,products.usergroup_ids) or find_in_set(1,products.usergroup_ids)) and products.`status` = 'A'"
        },
        "table": {
          "table_name": "descr1",
          "access_type": "eq_ref",
          "possible_keys": ["PRIMARY", "product_id"],
          "key": "PRIMARY",
          "key_length": "9",
          "used_key_parts": ["product_id", "lang_code"],
          "ref": ["cscart_migrate.products_categories.product_id", "const"],
          "rows": 1,
          "filtered": 100,
          "attached_condition": "trigcond(descr1.lang_code = 'en')"
        },
        "table": {
          "table_name": "prices",
          "access_type": "ref",
          "possible_keys": [
            "usergroup",
            "product_id",
            "lower_limit",
            "usergroup_id"
          ],
          "key": "product_id",
          "key_length": "3",
          "used_key_parts": ["product_id"],
          "ref": ["cscart_migrate.products_categories.product_id"],
          "rows": 1,
          "filtered": 98.51741791,
          "attached_condition": "prices.lower_limit = 1 and prices.usergroup_id in (0,0,1)",
          "using_index": true
        },
        "table": {
          "table_name": "popularity",
          "access_type": "eq_ref",
          "possible_keys": ["PRIMARY", "total"],
          "key": "PRIMARY",
          "key_length": "3",
          "used_key_parts": ["product_id"],
          "ref": ["cscart_migrate.products_categories.product_id"],
          "rows": 1,
          "filtered": 100
        }
      }
    }
  }
}

Result

product_id product
62163 Wallaby Cord Pendant Light
62981 Kao Esso Cord Pendant Light
62983 Kao Fluted Shade Cord Pendant Light
65067 Sinclair Industrial Cord Pendant Light
60825 Marathon Studio Pendant Light
60798 Aero Studio Pendant Light
60800 Esso Studio Pendant Light
62018 Chestnut Cord Pendant Light
64944 Conoco Draftsman Wooden Top Cord Pendant Light
64783 Chicago Vintage Industrial Cord Pendant Light
64866 Wilcox Uplight Wooden Top Cord Pendant Light
60813 Rounded Iron Cage Bowl Cord Pendant Light
64753 Esso Cord Pendant Light
64901 Acorn Schoolhouse Cord Pendant Light
65099 Conoco Industrial Cord Pendant Light
64795 Bridgeport Vintage Industrial Cord Pendant Light
65095 Conoco Spoke Top Cord Pendant Light
64759 Conoco Draftsman Cord Pendant Light
64874 Round Schoolhouse Cord Pendant Light
64791 Cleveland Vintage Industrial Cord Pendant Light
64867 Marathon Wooden Top Cord Pendant Light
64907 Drum Schoolhouse Cord Pendant Light
64868 Ventura Wooden Shade Cord Pendant Light
64824 Mig Cord Pendant Light